Sainsbury's are refusing to listen to the thousands of people who have asked them to stop selling John West's unsustainable tuna. It's time to make our voices louder. If hundreds of us inundate their customer service phone lines with calls, they won't be able to ignore us so easily - they'll have to respond directly.
The call-taker may ask you for your email address or phone number, so the team who will be dealing with your complaint can get back to you. Do leave your contact information if you feel comfortable doing so - it means they have to look at and respond to your complaint rather than just ignoring it.
Similarly, if you have a Nectar card or are a regular Sainsbury's customer then this will all add to the pressure so let them know!
Finally, ask the call-taker for their name (if they haven’t given it already) and thank them for their time.
UPDATE: Sainsbury's have put together a script for their customer services team to answer your calls - but it just dodges the issues!
They say : "We are very proud of our position as the leading UK retailer of sustainable fish"
We say: How can they claim this while they continue to make profit out of John West unsustainable tuna?!
They say: "Our efforts remain focused on our own brand supply chains"
We say: It's not enough! Just as Tesco and Waitrose did, they now have to take responsibility for branded canned tuna products and make sure they only offer sustainable tuna to their customers.
They say: "John West is working to improve its sustainability status by the end of 2018"
We say: Tesco and Waitrose have decided this is not soon enough and we expect nothing less from Sainsbury's. John West have had since 2011 to improve their sustainability. Go 100% sustainable tuna.