Velvet, the luxury loo roll, uses wood pulp from the Great Northern Forest in its toilet tissue.
Without this forest, animal habitats will disappear, livelihoods will be ruined, and tackling climate change will be even harder.
Essity, the big global company behind Velvet, say they care about the environment. Even investing huge sums in ads about planting trees.
Let’s make Essity live up to the sustainable values they claim to hold.